Press · Family reports · Studies
Schmatzepuffer® Press, Family Reports & Studies
Press releases, family reports, studies and trend analyses on births, christenings, baby names, gift trends and family life – presented clearly and concisely.
- Current topics from the world of families, gifts and personalisation
- Context from day-to-day shop experience and recurring customer questions
- Content for families, media, editorial teams and interested readers
What is the Schmatzepuffer® press section?
The press section brings together press releases, family reports, studies and trend analyses. It focuses on topics such as births, christenings, baby names, personalised gifts, toys and everyday family life.
Latest publications
Press releases, reports & studies
The latest articles with a short excerpt and publication date.

Bocholt September Babies 2026: Win 10 Wooden Tricycles
Schmatzepuffer is giving away ten personalized wooden tricycles to all complete registrations for a baby born in Bocholt in September 2026. Participate for free until October 31, 2026.

Baby names 2026: These first names are shaping the new name trend
What baby names will be trending in 2026? Schmatzepuffer shows why short first names remain popular, classic names are making a comeback, and the meaning of a name is becoming increasingly importan...

Schmatzepuffer in the press – Family-run since 2011
Family-run since 2011: personal gifts, support for children and special family moments.

Schmatzepuffer in Bocholt: Insights into our location at Im Egeling 21
Family-run since 2011: personal gifts, support for children and special family moments.
Context & media use
What media and readers will find here
The press page is a central starting point for editorial publications from Schmatzepuffer. Topics, data sources and further reading are intended to be easy to identify.
Family reports & studies
Analyses and context on families, baby names, gift trends and relevant developments.
Press releases
Company news, promotions and topics of editorial interest.
Gift & personalisation trends
Observations on personalised gifts, occasions, demand and purchasing decisions.
Family knowledge
Background topics on births, christenings, infancy, first names, toys and everyday family life.
Transparency: Depending on the article, the context provided is based on publicly available sources, observations from day-to-day shop operations and – where stated in the article – our own anonymised analyses. Each article should clearly describe its data sources and methodology.
Further guides and background information
The Schmatzepuffer Magazine brings together relevant guides with detailed help on individual family and gift topics.
For the media: For editorial enquiries, background information or images, media representatives can contact Schmatzepuffer directly using the contact options in the shop.
Explore related topics in the shop
If you are looking for specific gift ideas after reading the editorial background, these links take you directly to the relevant collections.
Frequently asked questions about the press section
What does Schmatzepuffer publish in the press section?
The section publishes press releases, family reports, studies and trend analyses on births, christenings, baby names, personalised gifts, toys and family life.
Who are the family reports and studies for?
The content is intended for families, media, editorial teams and anyone who wants to understand developments in the family and gift sectors.
How are the trend analyses produced?
This depends on the article. Possible sources include publicly available information, observations from day-to-day shop operations and explicitly identified anonymised analyses. Each article should state the specific methodology used.
Where can I find detailed guides on these topics?
You can find further guides on births, christenings, infancy, first names, family life and gift ideas in the Schmatzepuffer Magazine.