Guides · Gift ideas · Family life
The Schmatzepuffer® Magazine
Clear guides and inspiration on birth, christenings, babies, first names, family life, toys and personalised gift ideas.
- Clear answers without unnecessary detours
- Practical knowledge from our shop, personalisation and everyday customer questions
- We regularly add guides, trends and buying advice
What will you find in the Schmatzepuffer® Magazine?
The magazine brings together guides, gift ideas, baby name inspiration, messages, buying advice and family information. Choose a topic or browse the latest articles.
New & useful
The latest guides from the magazine
The latest articles with a short summary and publication date.

Personalized baby clothes: Why clothes with names are such popular gifts for newborns
Personalized baby clothes with a name are among the most popular gifts for newborns. Discover why bodysuits, rompers, sleeping bags, and bathrobes with a name make such personal baby gifts.

Starting kindergarten: What children really need – tips for parents
Starting kindergarten is a big moment for children and parents. This guide tells you what children really need for kindergarten – from backpacks and lunchboxes to personalized water bottles.

These gifts for a newborn are treasured by families for a lifetime.
Some baby gifts disappear after a few months – others last a lifetime. Discover which baby gifts families actually keep and why personalized keepsakes are so special.

Gift for Employee Birth 2026 – Ideas, Examples & Company Solutions
Looking for a baby gift for your employees? Here you'll find special and personalized baby gifts that show appreciation and will be remembered for a long time.

Choosing the Right Baby Sizes (0–3 Years) – Size Chart & Tips for a Perfect Fit
What baby size really fits? Many parents buy the wrong size – and only realize it too late. In our size guide for babies and toddlers (0–3 years), we show you what size fits when, how to measure co...

Personalized gifts for newborns: The most important questions & answers
Honest answers about personalized gifts for newborns: Which idea really sticks, what you should pay attention to, and which options are personalized at Schmatzepuffer.
Find the right topic quickly
Use the topics to find guides that match your question or occasion.
Birth & baby
Gift ideas, the baby months, newborn essentials and answers about birth.
Christenings
Christening guides, gifts, godparents, planning and personal ideas.
Messages & congratulations
Texts for cards, messages and special occasions.
First names
Baby names, naming trends, meanings and inspiration for choosing a name.
Family & everyday life
Information on parenthood, the baby months, development, travel and family life.
Toys & buying advice
Gift ideas and help choosing products for different occasions and budgets.
Family reports & press
Studies, press releases, data and current trend analyses.
From answers to the right gift idea
If you already know the occasion and what you are looking for, explore the matching gift collections here.
From experience: Our content draws on experience from the online shop, our daily work with personalised products and recurring customer questions.
Frequently asked questions about the magazine
What topics does the Schmatzepuffer® Magazine cover?
We focus on birth, christenings, the baby months, first names, messages, family life, gift ideas, toys and buying advice.
How can I quickly find a suitable guide?
Choose a topic above or use the topic list on this page. The latest articles are at the top of the magazine.
Are there current data and family reports too?
Yes. You can find studies, press releases and trend analyses under Family reports & press.
Where can I find products related to a guide?
The main gift collections are linked on this page. Relevant guides also link to suitable products and collections.